About Us

Aje is an Australian fashion house founded in 2008 by best friends Adrian Norris and Edwina Forest. The brand is known for combining raw beauty, feminine design and an effortless attitude, balancing relaxed Australian style with statement-making silhouettes. Its collections bring together elevated wardrobe essentials and occasion pieces with a strong focus on texture, proportion and distinctive detail.

Dresses are a defining part of the Aje collection, spanning mini, midi and maxi silhouettes as well as gowns, cocktail dresses, party dressing and wedding guest styles. Fabrics across the collection include linen, silk, cotton, denim and nylon organza, while embellishment, sculptural details and textural treatments add visual character to the designs.

Beyond dresses, Aje offers a complete women's wardrobe with tops, tees, knitwear, jackets and coats, pants, skirts, shorts and matching sets. Denim has its own extensive category, including jeans, denim dresses, jackets, skirts and tops.

Accessories provide another dimension to the collection, with handbags and wallets, footwear, jewelry, belts, hats and scarves available alongside the ready-to-wear assortment. The brand also operates Aje Bridal, with dedicated collections for bridal, bridesmaids, wedding guests and mother-of-the-bride dressing.

Aje's wider fashion world also includes Aje Athletica, focused on activewear, and Aje Studio, which offers a more everyday approach to dresses, tops, bottoms and denim. Together, these collections give Aje a broad identity that moves between occasion dressing, contemporary everyday fashion and active lifestyles.